An assessment of loyalty of bank customers
Rashmi Aggarwal
| Year of publication: |
April-June 2016
|
|---|---|
| Authors: | Aggarwal, Rashmi |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 14.2016, 2, p. 79-87
|
| Subject: | loyalty | bank | Delhi | regression | correlation | Beziehungsmarketing | Relationship marketing | Regressionsanalyse | Regression analysis | Bank | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Privatkundengeschäft | Personal banking | Korrelation | Correlation | Indien | India | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011656294