Customer connections : new strategies for growth
Robert E. Wayland; Paul M. Cole
| Year of publication: |
1997
|
|---|---|
| Authors: | Wayland, Robert Edwin ; Cole, Paul Michael |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Wirtschaftswachstum | Economic growth | USA | United States | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 267 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87584-799-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000626975