Doing well by doing good : Les Grands Ballets Canadiens de Montréal offers dance therapy as a strategic initiative
Year of publication: |
2017
|
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Authors: | Courchesne, André ; Ravanas, Philippe ; Pulido, Cristian |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 20.2017, 1, p. 78-83
|
Subject: | Segmentation | performing arts | relationship marketing | frequent consumers | Marketingmanagement | Marketing management | USA | United States | Beziehungsmarketing | Relationship marketing |
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