Customer development-product development dilemmas in startup firms : a qualitative investigation into founder's involvement
Dale T. Eesley, Yukti Sharma, Ramendra Singh and Birud Sindhav
| Year of publication: |
2023
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|---|---|
| Authors: | Eesley, Dale T. ; Sharma, Yukti ; Singh, Ramendra ; Sindhav, Birud |
| Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 25.2023, 3, p. 455-476
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| Subject: | Customer development | Founder | Product development | Sales | Startup | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-02-2022-0014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014506494