Customer-directed selling behaviors and performance : a comparison of existing perspectives
Year of publication: |
2009
|
---|---|
Authors: | Plouffle, Christopher R. ; Hulland, John ; Wachner, Trent |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 4, p. 422-439
|
Subject: | Verkaufspersonal | Salespeople | Dienstleistungsqualität | Service quality | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing |
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