Customer dominant value formation in service
Year of publication: |
2013
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Authors: | Heinonen, Kristina ; Strandvik, Tore ; Voima, Päivi |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bradford : Emerald, ISSN 0955-534X, ZDB-ID 10492549. - Vol. 25.2013, 2 (1.3.), p. 104-123
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