Customer-driven menu analysis (CDMA) : capturing customer voice in menu management
Year of publication: |
2020
|
---|---|
Authors: | Nemeschansky, Ben ; von der Heidt, Tania ; Kim, Peter Beomcheol |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 91.2020, p. 1-14
|
Subject: | Customer-driven menu analysis (CDMA) | Constructive research approach (CRA) | Customer value | Restaurant costs | Profitability analysis | Gastronomie | Restaurant industry | Kundenwert | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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