Customer-driven strategy
Year of publication: |
[2015]
|
---|---|
Authors: | Isoherranen, Ville ; Kess, Pekka |
Publisher: |
[London] : Koros Press Limited |
Subject: | Beziehungsmarketing | Relationship marketing |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | ix, 257 Seiten Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enthält 12 Beiträge |
ISBN: | 978-1-78569-075-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Exploring interactive communication using social media
Zhang, Chrystal B., (2015)
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Baumann, Jasmin, (2015)
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Heiens, Richard A., (2015)
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Strategy orientation analysis in the mobile phone case business
Isoherranen, Ville, (2011)
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Strategy changes analysis using life cycle framework and strategy typology
Isoherranen, Ville, (2011)
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Analysis of strategy by strategy typology and orientation framework
Isoherranen, Ville, (2011)
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