Customer-driven value : evolution and contemporary extensions
by Daniel L. Tracy; John E. Knight
| Year of publication: |
2005
|
|---|---|
| Authors: | Tracy, Daniel L. ; Knight, John E. |
| Published in: |
Journal of business and economic perspectives. - Martin, Tenn. : [Verlag nicht ermittelbar], ISSN 1528-5014, ZDB-ID 1179812-9. - Vol. 31.2005, 1, p. 181-193
|
| Subject: | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Markenimage | Brand image | Produktqualität | Product quality | Messung | Measurement | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003324696