Customer e-complaining behaviours using social media
Year of publication: |
2015
|
---|---|
Authors: | Balaji, M. S. ; Jha, Subhash ; Stafford, Marla Royne |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 11/12, p. 633-654
|
Subject: | complaining behaviour | service failure | social media | justice theory | attribution theory | Social Web | Social web | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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