How does culture impact customer evaluation in online complaining? : evidence from Germany and India
Year of publication: |
2020
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Authors: | Sengupta, Sanchayan |
Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 2, p. 131-159
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Subject: | Culture | Customer Evaluation | Justice Theory | Online Complaint Management | Satisfaction | Service Recovery | Social Media Complaining | Beschwerdemanagement | Complaint management | Deutschland | Germany | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Dienstleistungsqualität | Service quality | Indien | India | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Wirkungsanalyse | Impact assessment |
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