Customer engagement and new product adoption in the music industry : the importance of fit between brand and new product innovativeness
Year of publication: |
2020
|
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Authors: | Perron-Brault, Alexis ; Dantas, Danilo C. ; Legoux, Renaud |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 23.2020, 1, p. 44-60
|
Subject: | Customer engagement | new product adoption | new product innovativeness | fit | music consumption | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Musikwirtschaft | Music industry | Kundenintegration | Customer integration | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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