Customer engagement and performance in social media : a managerial perspective
Othman Boujena, Isabelle Ulrich, Aikaterini Manthiou, Bruno Godey
| Year of publication: |
2021
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|---|---|
| Authors: | Boujena, Othman ; Ulrich, Isabelle ; Manthiou, Aikaterini ; Godey, Bruno |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 31.2021, 4, p. 965-987
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| Subject: | Customer engagement | Performance | Social media | Managerial perspective | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-020-00450-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797054