Customer engagement behavior : an empirical analysis of the role of customer emotions in customer interactions
Julia Donsbach, MSc. ; Prof. Dr. Matthias Gouthier, Prof. Dr. Sven Heidenreich
| Year of publication: |
[2016?]
|
|---|---|
| Authors: | Donsbach, Julia |
| Other Persons: | Gouthier, Matthias (degree supervisor) ; Heidenreich, Sven (degree supervisor) |
| Publisher: |
Oestrich-Winkel |
| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Bewertung | Evaluation | Produkt | Product | Online-Handel | Online retailing | Empirische Methode | Empirical method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | iii, 144 Blätter Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, EBS Universität für Wirtschaft und Recht, EBS Business School, 2016 |
| Notes: | Literaturverzeichnis Seiten 127-144 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917947