Customer engagement behaviors in hospitality : customer-based antecedents
Year of publication: |
August-September 2017
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Authors: | Romero, Jaime |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 26.2017, 6, p. 565-584
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Subject: | Customer engagement | antecedents | word-of-mouth | co-creation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Krankenhaus | Hospital | Kundenzufriedenheit | Customer satisfaction | Gastgewerbe | Hospitality industry | Dienstleistungsqualität | Service quality |
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