Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context
Sina Wenzel, Nicola Kleer and Reinhard E. Kunz
| Year of publication: |
2023
|
|---|---|
| Authors: | Wenzel, Sina ; Kleer, Nicola ; Kunz, Reinhard |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 20.2023, 3, p. 241-263
|
| Subject: | COVID-19 | crisis communication | customer engagement | media and technology industry | quantitative content analysis | Coronavirus | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Kommunikationsmedien | Communication media | Mediensektor | Media industries | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2022.2139997 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319845