Customer engagement behaviour on social media platforms : a systematic literature review
Tolu Ajiboye, John Harvey, Sheilagh Resnick
| Year of publication: |
2019
|
|---|---|
| Authors: | Ajiboye, Tolu ; Harvey, John ; Resnick, Sheilagh |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 3, p. 239-256
|
| Subject: | Customer engagement behaviour | Social media | Social media platforms | Systematic literature review | Social Web | Social web | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539219X15774563471801 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257482