Impact of electronic servicescape of online gaming on customer engagement
Abhisek Dutta
| Year of publication: |
2020
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|---|---|
| Authors: | Dutta, Abhisek |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 2, p. 49-63
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| Subject: | Customer Engagement | Electronic Media | Electronic Servicescape | E-Scape | E-Servicescape | Online Customer Engagement | Online Gaming | Social Interaction On Online Games | Computerspiel | Video game | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Internet | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2020040104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292160