Customer engagement, customer equity and repurchase intention in mobile apps
Mia Hsiao-Wen Ho, Henry F.L. Chung
| Year of publication: |
2020
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|---|---|
| Authors: | Ho, Mia Hsiao-Wen ; Chung, Henry F. L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 13-21
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| Subject: | Customer engagement | Customer equity | Mobile apps | Repurchase intention | Social media marketing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenwert | Customer value | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.07.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417309