Customer Engagement im Dienstleistungserstellungsprozess
vorgelegt von Katharina-Maria Fonferek (M.A.)
| Year of publication: |
2017
|
|---|---|
| Authors: | Fonferek, Katharina-Maria |
| Institutions: | Freie Universität Berlin (degree granting) |
| Publisher: |
Berlin |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Kundenbindung | Verbraucherzufriedenheit | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 253 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Freie Universität Berlin, 2017 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011886612