Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Jamid Ul Islam, Linda D. Hollebeek, Zillur Rahman, Imran Khan, Aaleya Rasool
| Year of publication: |
2019
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|---|---|
| Authors: | Islam, Jamid Ul ; Hollebeek, Linda D. ; Rahman, Zillur ; Khan, Imran ; Rasool, Aaleya |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 277-285
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| Subject: | Customer engagement | Service quality | Brand experience | Repatronage intent | Gender | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Geschlecht | Kundenintegration | Customer integration | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.05.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114161