Customer engagement with a service provider and context : an empirical examination
Year of publication: |
2017
|
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Authors: | Sim, Max ; Plewa, Carolin |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 4, p. 854-876
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Subject: | Customer engagement | Engagement platforms | Engagement with the context | Engagement with the service provider | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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