Customer experience and service design
Year of publication: |
2014
|
---|---|
Authors: | Karmarkar, Uday S. ; Karmarkar, Uma R. |
Published in: |
Managing consumer services : factory or theater?. - Cham : Springer, ISBN 978-3-319-04288-6. - 2014, p. 109-130
|
Subject: | Beziehungsmarketing | Relationship marketing | Produktgestaltung | Product design | Dienstleistung | Services |
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