Customer experience in shared economy : recommendations for companies
Year of publication: |
2020
|
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Authors: | Machala, Jan |
Published in: |
Trends economics and management. - Brno : [Verlag nicht ermittelbar], ISSN 2336-6508, ZDB-ID 2948294-X. - Vol. 14.2020, 35, p. 73-78
|
Subject: | customer experience | shared economy | customer loyalty | recommendation | Uber | Bolt | Airbnb | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Share Economy | Sharing economy | Personalisierung | Personalization |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.13164/trends.2020.35.73 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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