Customer experience innovation : how to get a lasting market edge
by Robert Dew with Cyrus Allen
| Year of publication: |
2018 ; First edition
|
|---|---|
| Authors: | Dew, Robert ; Allen, Cyrus |
| Publisher: |
Bingley, UK : Emerald Publishing Limited |
| Subject: | Kundenbindung | Customer retention | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Kundenbetreuung | Kundenforschung | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 213 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78754-787-2 ; 978-1-78754-786-5 ; 978-1-78754-788-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011867648