Customer experience innovation : how to get a lasting market edge
Year of publication: |
2018 ; First edition
|
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Authors: | Dew, Robert ; Allen, Cyrus |
Publisher: |
2018: United Kingdom : Emerald Publishing |
Subject: | Kundenbindung | Customer retention | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Kundenbetreuung | Kundenforschung | Kundenmanagement |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (XVIII, 201 Seiten) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-78754-786-5 ; 978-1-78754-788-9 ; 978-1-78754-787-2 |
Other identifiers: | 10.1108/9781787547865 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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