Customer experience management: a critical review of an emerging idea
Year of publication: |
2010
|
---|---|
Authors: | Palmer, Adrian |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 2/3, p. 196-208
|
Subject: | Event-Marketing | Event marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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