Customer experiences as drivers of customer satisfction
Year of publication: |
2014
|
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Authors: | Dalla Pozza, Ilaria |
Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 31.2014, 3, p. 115-138
|
Subject: | customer satisfaction | customer experiences | qualitative research | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method | Dienstleistungsqualität | Service quality | Marktforschung | Market research |
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