Reversing the logic : the path to profitability through relationship marketing
V. Kumar; Ilaria Dalla Pozza; J. Andrew Petersen; Denish Shah
| Year of publication: |
2009
|
|---|---|
| Authors: | Kumar, V. ; Dalla Pozza, Ilaria ; Petersen, J. Andrew ; Shah, Denish |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 2, p. 147-156
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenwert | Customer value | Rentabilität | Profitability |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847126