Customer information utilization in business-to-business markets: Muddling through process?
Year of publication: |
2012
|
---|---|
Authors: | Rollins, Minna ; Bellenger, Danny N. ; Johnston, Wesley J. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 6, p. 758-764
|
Publisher: |
Elsevier |
Subject: | Customer information utilization | Customer knowledge management | Business-to-business marketing | Qualitative research | Incrementalism |
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