Customer inspiration in the augmented reality online shopping context : antecedents and consequences
Year of publication: |
2023
|
---|---|
Authors: | Kasamani, Tamara ; Abass, Alaa ; Mostapha, Nahale |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 10.2023, 5, p. 551-573
|
Subject: | advocacy intention | augmented reality | customer inspiration | decision comfort | Lebanon | online shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption |
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