Customer journey as participatory service ecosystem
Year of publication: |
2022
|
---|---|
Authors: | Wolny, Julia |
Published in: |
The SAGE handbook of digital marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4379-1. - 2022, p. 17-32
|
Subject: | customer journey | Kunden | Customers |
-
SEO through the e-costumer journey
Fernández López, Ana, (2023)
-
"Shopper's motivation to shop and their behaviour malls"
Radha, J., (2015)
-
Banking services and the consumer : a report
(1983)
- More ...
-
Exploring research priorities in digital marketing : Editorial
Wolny, Julia, (2015)
-
An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel, (2015)
-
Wolny, Julia, (2013)
- More ...