Customer knowledge management via social media: the case of Starbucks
Year of publication: |
2013
|
---|---|
Authors: | Chua, Alton Y.K ; Banerjee, Snehasish |
Published in: |
Journal of Knowledge Management. - Emerald Group Publishing Limited, ISSN 1758-7484, ZDB-ID 2009195-3. - Vol. 17.2013, 2, p. 237-249
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer knowledge management | Social media | Netnography | Brick‐and‐mortar business | Knowledge management | Business enterprise |
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