Customer lifetime valuation using real options analysis
Year of publication: |
September 2015
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Authors: | Koosha, Hamidreza ; Albadvi, Amir |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 3, p. 122-134
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Subject: | customer lifetime value (CLV) | customer equity (CE) | real options | market penetration | customer development | Realoptionsansatz | Real options analysis | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
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