A robust optimization approach to allocation of marketing budgets
Year of publication: |
2011
|
---|---|
Authors: | Albadvi, Amir ; Koosha, Hamidreza |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 49.2011, 4, p. 601-621
|
Subject: | Marketing | Betriebliche Budgetierung | Corporate budgeting | Mathematische Optimierung | Mathematical programming | Kundenwert | Customer value | Entscheidung unter Unsicherheit | Decision under uncertainty |
-
Heiligenthal, Jeanette, (2007)
-
Using CLV concept for marketing budgets allocation
Oyner, Olga К., (2013)
-
The permanence of the client under uncertain estimations
Gil Lafuente, Ana María, (2013)
- More ...
-
Customer lifetime valuation using real options analysis
Koosha, Hamidreza, (2015)
-
Koosha, Hamidreza, (2015)
-
Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza, (2020)
- More ...