Customer lifetime value : empirical generalizations and some conceptual questions
Year of publication: |
2009
|
---|---|
Authors: | Blattberg, Robert C. ; Malthouse, Edward C. ; Neslin, Scott A. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 2, p. 157-168
|
Subject: | Kundenwert | Customer value | Lebenszyklus | Life cycle |
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