Customer lifetime value : investigating the factors affecting attitudinal and behavioural brand loyalty
Ala' Omar Dandis and Mohammad Badi' Al Haj Eid
| Year of publication: |
2022
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|---|---|
| Authors: | Dandis, Ala' Omar ; Al Haj Eid, Mohammad Badi’ |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 34.2022, 3, p. 476-493
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| Subject: | Customer loyalty | Customer satisfaction | Internet | Service quality | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-12-2020-0311 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013338048