An empirical investigation of the factors affecting customer lifetime value
Ala' Omar Dandis, Mohammad Badi’ Al Haj Eid, Robin Robin, Nathalie Wierdak
| Year of publication: |
2022
|
|---|---|
| Authors: | Dandis, Ala' Omar ; Al Haj Eid, Mohammad Badi’ ; Robin, Robin ; Wierdak, Nathalie |
| Published in: |
International journal of quality & reliability management. - Bingley : Emerald, ISSN 1758-6682, ZDB-ID 1466792-7. - Vol. 39.2022, 4, p. 910-935
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| Subject: | Brand credibility | Commitment | Confidence and special treatment benefits | Customer lifetime value | Customer satisfaction | Technical and functional quality | Kundenwert | Customer value | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQRM-12-2020-0412 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169493