Customer lifetime value measurement using machine learning techniques
Tarun Rathi; Vadlamani Ravi
| Year of publication: |
2014
|
|---|---|
| Authors: | Rathi, Tarun ; Ravi, Vadlamani |
| Published in: |
Cu - Hi. - Hershey, Pa. : Business Science Reference. - 2014, p. 565-573
|
| Subject: | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366300