Customer lifetime value: the best measure of loyalty?
Year of publication: |
2007
|
---|---|
Authors: | Clark, Peter |
Published in: |
The European retail digest : the authoritative guide to trends and developments in retailing across Europe. - Oxford, ISSN 1352-9633, ZDB-ID 1344027-5. - Vol. 52.2006/07, p. 14-17
|
Subject: | Handelsmarketing | Retail marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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