Customer loyalty analysis of a commercial bank based on a structural equation model
Year of publication: |
2006
|
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Authors: | Chi, H. ; Zhang, Y. ; Wang, J.-J. |
Published in: |
Computational finance and its applications II : [Second International Conference on Computational Finance - Computational finance II ; held in London in June 2006]. - Southampton [u.a.] : WIT Press, ISBN 1-84564-174-4. - 2006, p. 289-298
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Subject: | Bank | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Kleinste-Quadrate-Methode | Least squares method |
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