Customer loyalty and supply chain management : business-to-business customer loyalty analysis
Ivan Russo and Ilenia Confente
| Year of publication: |
2017
|
|---|---|
| Authors: | Russo, Ivan ; Confente, Ilenia |
| Publisher: |
London : Routledge Taylor & Francis Group |
| Subject: | Kundenbindung | Customer retention | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain | Logistik |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xviii, 125 Seiten Illustrationen |
|---|---|
| Series: | Routledge studies in business organizations and networks. - London [u.a.] : Routledge, ZDB-ID 1483014-0. - Vol. 48 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-138-06084-5 ; 978-1-315-16282-9 ; 978-1-315-16282-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708884