Customer loyalty and supply chain management : business-to-business customer loyalty analysis

Ivan Russo and Ilenia Confente.

Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index.

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Year of publication:	2018 ; First Edition.
Authors:	Russo, Ivan ; Confente, Ilenia
Publisher:	New York : Routledge,
Subject:	Kundenbindung \| Customer retention \| B-to-B-Marketing \| Business-to-business marketing \| Lieferkette \| Supply chain \| Logistik

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Extent:	1 online resource
Series:	Routledge studies in business organizations and networks
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-351-66936-8 ; 978-1-351-66934-4 ; 978-1-138-06084-5
Other identifiers:	10.4324/9781315162829 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180054