Customer loyalty in entertainment venues : the reality TV genre
Jeffrey Lewin; Rajasree K. Rajamma; Paswan K. Audhesh
| Year of publication: |
2015
|
|---|---|
| Authors: | Lewin, Jeffrey E. ; Rajamma, Rajasree K. ; Audhesh, Paswan K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 607-615
|
| Subject: | Service | Involvement | Loyalty | Entertainment | Empirical | Beziehungsmarketing | Relationship marketing | Freizeitwirtschaft | Leisure industries | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010496162