Die Kunden sind bequem
von A.G. Lafley und Roger L. Martin
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Lafley, A . G. ; Martin, Roger L. |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 39.2017, 4, p. 22-30
|
| Subject: | Markentreue | Brand loyalty | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011795311