Customer loyalty to service providers : examining the role of service quality, customer satisfaction and trust
Year of publication: |
2012
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Authors: | Setó-Pamies, Dolors |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 23.2012, 11, p. 1257-1271
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Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Reisevermittler | Travel agency | Spanien | Spain |
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