Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Abaete de Azevedo and Ricardo Pomeranz
| Year of publication: |
2008
|
|---|---|
| Authors: | Azevedo, Abaete de ; Pomeranz, Ricardo |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Kundenwert | Customer value | Marktsegmentierung | Market segmentation | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 226 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Industry, retail or consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication 0806 |
| ISBN: | 0-07-149704-8 ; 978-0-07-149704-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003681766