Customer online feedback with an identity versus no identity : the influence on review comments
Year of publication: |
2022
|
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Authors: | Jin, Dan ; DiPietro, Robin B. ; Watanabe, Nicholas M. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 46.2022, 2, p. 267-295
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Subject: | online reviews | self-verification | social capital | social ties | Sozialkapital | Social capital | Social Web | Social web | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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