How behaviors on social network sites and online social capital influence social commerce intentions
Year of publication: |
2020
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Authors: | Horng, Shwu-Min ; Wu, Chih-Lun |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 2, p. 1-13
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Subject: | SNS behavior | Social capital theory | Social commerce | Sozialkapital | Social capital | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Soziale Beziehungen | Social relations |
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