Customer oriented service culture and its impact on customer loyalty in organised retail context
Year of publication: |
2015
|
---|---|
Authors: | Shah, Tejas R. ; Jain, Amrit |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 11.2015, 1, p. 23-42
|
Subject: | service culture | retail organisation | marketing | leadership style | satisfaction | trust | loyalty | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Unternehmenskultur | Corporate culture | Dienstleistungsqualität | Service quality | Führungsstil | Leadership style |
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